Black Friday Greenwashing - Shop Ethical Instead

Black Friday Greenwashing – Shop Ethical Instead

Black Friday weekend is approaching! Watch out for the big brands Black Friday greenwashing traps and #ShopEthicalInstead. Make your purchase matter by buying less and buying better! Supporting small businesses doesn’t mean missing out on great deals! Read on to find out about our amazing Black Friday Deals!

Sustainability charity Hubbub found that two-thirds of people in the UK don’t enjoy participating in Black Friday, and half feel uncomfortable with the whole idea. This has led to Brands making bigger and bigger promises in their advertising campaigns, promises that they can’t keep. Navigating this greenwashing minefield can be a challenging and time-consuming task at an already overwhelming time of year.

Luckily this is not something you have to undertake alone. Thanks to Sian Conway-Wood and Ethical Hour all the hard work has already been done for you!

Black Friday Greenwashing - Shop Ethical Instead

How to avoid the greenwashing

As the founder of Ethical Hour, Eco Influencer of the Year 2018, and winner of multiple awards, Sian Conway-Wood is undoubtedly an authoritative voice when it comes to selecting truly ethical brands. She has spent ‘almost a decade building an influential network of over 77,000 changemakers’ helping her influence national policies and individuals alike.  Like Sian, we should all aim to be warriors, not worriers! We can all do what we can with what we have, helping to make the change we want to see in the world. Her recent book, Buy Better, Consume Less: Create Real Environmental Change (£14.99,, shows the power our shopping choices can have and gives easy-to-understand practical advice on how to use your own voice, hold brands accountable, and make real change.

#ShopEthicalInstead shows that Sian really practices what she preaches, using her expertise as a communication strategist and her impressive list of contacts, she has created a successful campaign that has already reached over 2.5 MILLION people! 

#ShopEthicalInstead is a fantastic campaign by #EthicalHour that takes the effort out of conscious Christmas shopping. They sift out all the greenwashing nonsense so you don’t have to! #ShopEthicalInstead highlights small businesses with ethical values at their core, not just in their advertising campaign. This gives shoppers a positive alternative to Black Friday greenwashing. By encouraging people to support small, ethical and sustainable businesses #ShopEthicalInstead helps people vote with their wallets for a better world. 

We’re very happy to be part of this campaign! We have been introduced to loads of new brands selling everything from toys, gifts for him and her, to food and plastic-free stocking fillers! 

Wander down their virtual high street and easily find everything you need to give cool, ethical gifts this Christmas.

What makes SuperLooper different?

See what SuperLooper founder Jenny Barrey has to say about SuperLooper and #ShopEthicalInstead:

Black Friday deal – 20% off SuperLooper Gifts

Black Friday Greenwashing - Shop Ethical Instead

We may not be fans of Black Friday Greenwashing but we are fans of you! … People doing something, not nothing, to make a difference. That is why we are offering 20% off our award-winning Gifts this Black Friday weekend. #ShopEthicalInstead have also partnered with who’ll fund 1 tree for every sale that participating brands like us make over the Black Friday/Cyber Monday weekend. 

Our offer ends Monday at 11:30pm so don’t miss out! 

Our Gift Card’s make the perfect practical gifts. Select a 1 month, 3 months, 6 months, or 1 year SuperLooper subscription to send to your favorite new family. Give the gift of an ever-changing low-waste wardrobe of gently worn treasures for their little ones. SuperLooper subscriptions include access to our clothing rental library as well as £20 rental credit AND delivery and returns!

We also offer our gift cards as part of Plastic Free Baby’s ‘New Baby’ Bundles. Not only do they provide a fantastic-looking gift, they also include all the essentials you need to get started on your plastic-free and low-waste parenting journey.

Read Laura Callaghan’s fantastic guest blog on the impact of plastics on Fertility, Babies & Children.  

Follow us on social media to stay updated with the latest news and offers!




Kate Mager
Author: Kate Mager