SuperLooper is a lending library for quality pre-loved baby clothes. Our aim is to keep items of clothing circulating in the loop, and out of the attic or landfill.

Instead of owning baby clothes, our community of parents rent and then return them to be loved and looped by others.

You can add to the clothes library by sending your outgrown clothes with your returning order – find out more under ‘how do I add clothes to the SuperLoop?’ in the Orders & Returns section below.

Our loved & looped clothing mainly caters for babies 0-2 years, but we do also have some lovely items for older siblings. Items in our library go up to 7 years and can be requested in the order notes when adding your preferences. If we have what you are looking for we will add it to your order!

Although all items are subject to availability we’ll always endeavor to fulfill all your needs 🙂

Whilst our clothes have been pre-loved, strict quality control checks are made before any item is sent out to make sure your clothes are clean, fresh and ready to wear. Before clothes arrive with you, they have been thoroughly cleaned and any small fixes are made.

To keep clothes in the loop for as long as possible, we take the utmost care of our clothes and only add items to the loop if they are of great quality.

One of the SuperLooper subscription perks is having access to the Lucky Loops Box which is full of useful stuff like shoes, swimwear, socks, hats, mitts, bibs and other accessories which you can borrow FREE of charge.  Simply request items you need and we’ll do our best to add them to your order (subject to availability).

To make sure that everybody can enjoy our Lucky Loops we have a limit of 6 items per order.

Orders & Returns

Once you have signed up and picked your subscription plan you’ll be directed to let us know your style preferences through an interactive quiz. Once you have completed the quiz your order is placed.

Orders are posted on the 1st or 15th of the month and take 2-5 business days to arrive. You will be sent a tracking reference number so that you can track and manage your delivery.

When you complete your preferences form you’ll have the option to choose between two delivery options. You can opt to receive your curated bundle as soon as possible or book it for a future date. 

Planning ahead for your baby’s arrival? Simply let us know the date you’ll need your selection by, and we’ll take care of the rest. You can relax knowing that all the clothing you’ll need for your newborn will be hand-selected and delivered right to your door. With our easy and hassle-free booking system, you can focus on preparing for your little one’s arrival, while we take care of their wardrobe.

Both of our subscription types come with the choice of a 1 or 2 month rental period. The 2 month rental period works out cheaper and you get more clothes!

When your rental period (1 or 2 months) is up you’ll be sent a new box with an updated selection of clothes a few days before you’re due to return your current order.  You can choose to hang onto items you love and still want to use from the current order and simply swap those with the same amount of items from the new box.

You’ll receive a pre-paid postage label with each order to return your order when you’re finished with it. 

We love it if you add some of your other outgrown clothes to the box for us to reuse in the SuperLoop. Your pre-paid return postage label should cover any extra clothes you add to the box – please remember to only donate the kind of clothes you yourself would like to receive. 

Parcels can be dropped off at your nearest EVRI ParcelShop

Please return the items you wish to exchange within a week of receipt of the new ones we’re a not-for-profit so we do rely on you to help us here please.

We don’t want to get too hung up on this because these things happen when you have a baby, but to protect ourselves we do need to put a plan in place.

There’ll be no charge if you stain or damage an item.

If you lose an item, don’t worry, we won’t charged for a replacement, without fair warnings first.

There may be a small late-return fee for garments not returned in the agreed time but again, there will be plenty of gentle warning if this is to happen:)

Log in to your account.

Go to ‘My Account’.

Click on ‘Addresses’.

You can edit your details here.

We hope that you’ll enjoy supporting our aim of keeping lovely clothes in circulation longer by sending us your great-condition outgrown baby clothes to be added to the SuperLoop.  

If you have lots of clothes that won’t fit into your return box please drop us an email at [email protected] and we will arrange postage/a pick up of your great-condition items.

A big thank you to everyone who sends us clothes to be loved & looped by others 😍


We have 4 subscription options. The 2 month rental period works out cheaper per month and you get more clothes in your order!

Playtime subscriptions include a mixture of everyday and playtime grade clothes.

Playtime – at least 15 items of clothing swapped every 1 month – £25pm

Playtime – at least 20 items of clothing swapped every two months – £20pm

Smarty Pants subscriptions include a mixture of everyday and premium grade clothes. 

Smartypants – at least 15 items of clothing swapped every 1 month- £35pm

Smartypants – at least 20 items of clothing swapped every two months – £30pm

Find out more about the grading below

Playtime subscriptions include a mixture of everyday and playtime grade clothes. 

Smarty Pants subscriptions include a mixture of everyday and premium grade clothes. 

Everyday grade clothes are gently worn and still in great condition, perfect for everyday wear.

Our Premium grade clothes are like new or sometimes even brand new, with no signs of wear or tear, and are perfect for special occasions or smarter wear.

Our Playtime clothes are more worn, maybe with the odd faint stain, but still lovely and perfect for messy, creative and fun playtime activities when you don’t want to worry about spills and stains.  They allow babies to explore their world without parents stressing about ruining their best outfits.

Yes! Just make sure that you fill in a separate preferences form for each child. You can also upgrade your subscription to include extra clothing items which may be useful with more than one child!


If you have twins get in contact with us for a special twins discount!


Membership automatically renews on the last day of the month.

Memberships can be cancelled, frozen, and upgraded in ‘My Account’ under ‘Memberships’.

Log in to your account.

Go to ‘My Account’.

Click on ‘Payment Method’.

You can edit your details here.


To freeze your account 

  1. Click on “My Account”
  2. Click on “Subscriptions”
  3. Click on “View”
  4. Click on “Suspend”

We hope you’ll love being a SuperLooper so much that you’ll want to use the service until your baby gets too big for our collections, but if you would like to cancel you can do so in your account settings.

  1. Put your subscription on hold (follow steps described in the above point)
  2. Send an email requesting cancellation of your account to “[email protected]

Your selection can be changed each rental period. (1 or 2 months depending on your subscription type).

The Clothes

The clothes in our library are mainly pre-loved and they’re all in good condition. Playtime items will be a little more worn but still wearable! If you want to avoid more worn clothes, think about opting for the Smarty Pants subscription.

At SuperLooper, we believe that all clothes deserve a chance to be loved and worn. We have a range of clothes from amazing eco brands like Little Green Radicals, Toby Tiger and Lucy & Sam, but we won’t turn away lesser known brands or even supermarket own brand clothes if they are designed well and are in a good condition. Our mission is to reduce waste and keep clothes in circulation for as long as possible and whilst these clothes may not be as long-lasting as our favourite brands we believe they still have value and deserve to be used to their full potential.

However, if you have specific preferences, such as only wanting natural fibers, you can let us know and we’ll do our best to accommodate your request. If you choose the Smarty Pants subscription, we’ll be more likely to be able to meet criteria like this (always subject to availability).

Prolonging the life of your clothing has the biggest, most positive impact that you can have on the environment when it comes to textiles.  Laundering clothes isn’t great for the environment, but of course baby clothes need a LOT of laundry action so it’s good to get into some good habits.

  • Try to wash stains as soon as they happen – especially banana stains, they’re the worst!!!
  • Get familiar with wash symbols – they’re there to help us keep our clothes in good condition.
  • Wash at 30 on gentler cycles.  Washing at cooler temperatures can help clothes last longer, save money on electricity and reduce micro-fibre release.
  • Always let your clothes air-dry where possible.  Tumble dryers make your clothes shrink, fade and wear faster and are thought to increase the shedding of micro-fibres.  They’re handy of course but are to be avoided if poss – they really are an environmental no-no!


The SuperLooper clothing library consists of outgrown garments passed on to us by lovely parents who, like you, want to keep these items in circulation for as long as possible.

We’re also working in partnership with our amazing Brand Partners who donate their overstock items and samples as part of their sustainability policies.

Some brands also offer rewards and money off vouchers for customers that send in their outgrown clothes to the SuperLoop.  Have you got clothes from Little Green Radicals, Lucy & Sam, Toby Tiger or Soxsies that are taking up space in your cupboards?Why not send them to the SuperLooper clothing library to be loved & looped by other families!  You’ll earn money back for your next spend with these wonderful sustainable brands!  In this way we’re all working together to protect our planet.

See our Return & Earn page for more info.

Wherever possible, any clothes that don’t make the SuperLooper library will be recycled as part of the service we offer. We can’t promise to keep everything out of the landfills and incinerators but we constantly search for partners who squeeze the last use out of any garment past its best. Being based in Brighton we’re lucky to have access to clothing bins powered by SOEX and Brighton Council

As babies grow so fast lots of items are only worn a handful of times before they head to the back of the cupboard … or worse, to the landfill or incinerator! 

90% of carbon emissions are emitted at the first production stage of a garment so an item needs to be worn a lot to balance this out,  and with fast-growing babies this just isn’t possible! Renting an item reduces the carbon footprint of an item that would only be worn once by over 50% even with cleaning and delivery!

We aim for our delivery to be as low-waste as possible. All deliveries within Brighton and Hove are carried out by bike or can be dropped off and picked up from SuperLooper HQ.

For UK wide orders we use recycled materials for our packaging and encourage SuperLoopers to reuse the boxes or bags to return their orders in. We will reuse packaging wherever possible.

  • There are a staggering 183 million pieces of outgrown baby clothing stored in UK homes, that’s enough to provide 250 items for every UK baby born each year
  • Our planet is over-capacity in terms of waste and consumerism. We have enough clothing on the planet right now to clothe the next six generations of the human race.
  • Baby clothes and childrenswear in particular represent a disproportionate amount of the thousands of tonnes of clothing in landfill because children quickly outgrow their clothing, typically moving up seven sizes in their first two years.
  • As well as the high cost and limited lifespan, mass production of garments places huge pressure on the environment through waste, water consumption and carbon emissions.
  • 7 in 10 parents have outgrown baby clothing stored away that they don’t use 
  • 1 in 3 parents bin old baby clothing because they don’t know what else to do with it.

Gift Vouchers

Gift Vouchers can be purchased here and can be sent digitally directly to the recipient. Just add their email address and your personalised message then add to cart. Current SuperLooper customers can benefit from 20% off Gift Vouchers just send us an email and we will send you your discount code. 

Step 1: Create your account with Superlooperlife.com

Step 2: Click this link “Subscription plans” and choose a plan that matches your Gift Card value.

Step 3: Add the subscription to Cart

Step 4: Apply the “Coupon Code” on your Gift Card on the Checkout page & proceed to checkout

Step 5: Congratulations, You are now a member!

If you have a gift voucher for our old rental model send us an email and we will sort this out for you.

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