Organic Baby Awards 2023
Best Clothing Loop - GOLD
Best Sustainable Brand - GOLD
Best Gift - BRONZE
2022 Best Gift Innovation – SILVER
Marie Clare Sustainabilty Awards 2022
WINNER Best Sustainable Small Business (Kids).
HIGHLY COMMENDED Best Rental Brand for Kids.
Parent & Baby Awards
2023 Best Clothing Solution for Sustainable Parenting
2022 Best Baby Clothing Rental Company UK
Mama & Baby Tots 2023
Best Baby Preloved Clothing Rental - GOLD
Best Environmentally Friendly Brand - SILVER
The Mum's Marketplace 2023
Best Sustainable Children's Clothes Brand - GOLD
What is SuperLooping?
There are 183 million outgrown baby clothes stored in UK homes. We aim to get as many as possible back into use and rented to you for as long as you need before you return them to be loved & looped again!
- Having all the cute clothes you need without breaking the bank
- Keeping your gently worn clothes in use for longer
- The most convenient, best-value way to get secondhand baby clothes you love!
- Being part of a multi-award winning movement to save time, money and space and to help reduce textile waste.
Join the loop
Pick a plan to get started.
Try our service out for only £15 for the first month's rental.
The 6-month or yearly payment options will save you £££s.
Easily cancel when you want
You Choose or We Choose
Browse our library to choose your baby's wardrobe yourself, or if you're stuck for time, complete our style-preference quiz and let us choose for you. Orders are dispatched on the 1st or 15th of each month
Swap your items
Swap your items P&P free every 2+ months as your baby grows, or the seasons change.
We pass the savings from fewer deliveries on to you to keep things more affordable!
There are no damage fees
Why rent your baby clothes?
The average spend on baby clothes in the first year is £997. SuperLooper rental prices start at just £25 per month when you opt for the 6-month payment option - that's over £600 SAVED per year!
Each loop has a value of £1 with 5 extra loops to spend if you opt for our ‘My Choice’ plan!
On average, the items in our library are valued at £2 per month. Soooo much cheaper than buying new and with none of the costly postal charges you have when you buy secondhand!
Care for the planet
Reusing clothes and keeping them in the loop and out of landfills is the most sustainable way of dressing your baby
Clear the clutter
Say goodbye to space-wasting piles of clothing you no longer need as you swap each order for the next size up and get rid of your outgrown clothes responsibly and thoughtfully by donating them to the SuperLoop
Guilt and worry free
Have as many clothes as you want or need in the happy knowledge that you’re not creating waste. If clothes get stained, don’t worry, there’s no charge!
More time to enjoy your baby
If re-selling your baby clothes is too time-consuming, or if you don’t have people to pass them on to, do a conscious clear-out of your cupboards and send them to us to share with other families so you can spend more time with yours.
Is it challenging to be a style, planet, and budget-conscious parent?
Our adorable clothes are cherished family favourites passed down with a LOOP HUG from caring parents.
Try renting and change the way we all (over)consume.
SuperLooper is dedicated to helping parents access all the cute baby clothes they desire without breaking the bank on garments that barely get worn.
We want to work with you to make change happen.
SuperLooper has been a fabulous way of clothing my one year old, who is growing so fast. The team are lovely and have helped me every step of the way.
Fantastic especially if it's your first baby or you got rid of all previous baby clothes. Amazing customer service. So friendly and kind. There is a family and community feel around superlooper.
I bought some gift vouchers for my son's teacher who left on maternity leave. A fabulous gift for any parent-to-be and new parents.
We can’t do this without you
Please sign up and donate to or rent from SuperLooper. Tell all your friends, and together we’ll make a difference and protect the planet for the future of our kids.