The Brand SuperLoop

Clementine in a Little Green Radicals T-Shirt with Rainbow Applique

SuperLooper is all about keeping clothes IN THE LOOP instead of cluttering your cupboards and piling up in landfill! 

The more clothes that we have donated to the SuperLoop the better, but it’s also crucial that we have SUPER clothes that you don’t want to miss out on for your baby. We also want to offer our lovely SuperLoopers rewards for sending in their beautiful outgrown clothes.

There are some amazing brands out there that work hard at creating beautiful clothes ethically and sustainability and we want to help them go even further. 

This is why we have created the Brand SuperLoop, giving our wonderful SuperLooper subscribers rewards when they donate outgrown clothing from one of our partner brands.


We created this scheme with the help of long-term SuperLooper supporters Little Green Radicals who are also our first Brand SuperLoop partner!

This means that if you don’t have the opportunity or time to sell or hand down your outgrown Little Green Radicals items, return them to us FREE of charge, we’ll grade them and then Little Green Radicals will send you a generous discount voucher to redeem when you next shop with them.

This way we’re all doing our bit to keep even more clothes in circulation for longer.


You can now also send in your lovely Lucy and Sam items to earn vouchers to spend in their shop! 

Lucy and Sam create beautifully colourful organic clothes for babies and toddlers. Head to their website to find out more about our partnership and to download your FREE returns label!


We’ll be working with other brands to grow the Brand SuperLoop over the next year so keep checking in with our social media to see when new names are added.