Home - SuperLooper | Baby Clothing Rental

Welcome to SuperLooper!

Where baby clothes just keep giving!

Enjoy adorable clothes without breaking the bank or cluttering your cupboards.

And the best part? You’re doing something smart for the planet by keeping cute little outfits in the loop.

No extra charge for stains or damage and no problem if you need to take a break or cancel your subscription.

Join the fun and experience the joy of looping!

Choose to have either playtime or premium condition items in your selection and if you want to rent for 1 or 2 months at a time.

Take our super fun quiz and tell us your personal style preferences and needs. From there, we take care of everything else. Easy peasy, lemon squeezy!

Top Saver Tip! The 2-month option is the best value – more clothing for a lower price, starting at just £20.00 per month for 20 items!

Why Rent Your Baby Clothes?

Its a no brainer

Join other planet-loving parents who have switched to our multi-award-winning baby clothing rent and re-use service because we make it easy and affordable to keep lovely baby clothes in circulation longer.

Get great clothes

A selection of gently-worn clothes to suit your style and needs delivered to delight and surprise you every one or two months. 0-3 years with a selection* for older siblings (up to 7 years ) which we can add to your order on request.

*subject to availability

Save Money

An average spend on baby clothes in the first year is £997. SuperLooper rental prices start at just £20 per month for 20 items – that’s around £700 SAVED per year!

Care for the planet

Reusing clothes and keeping them in the loop and out of landfills is the most sustainable way of dressing your baby

Clear the clutter

Say goodbye to space-wasting piles of clothing you no longer need as you swap each order for the next size up and get rid of your outgrown clothes responsibly and thoughtfully by donating them to the SuperLoop

Guilt and worry free

Have as many clothes as you want or need in the happy knowledge that you’re not creating waste. If clothes get stained, don’t worry, there’s no charge!

More Time to Enjoy Your Baby

If re-selling your baby clothes is too time-consuming, or if you don’t have people to pass them on to, do a conscious clear-out of your cupboards and send them to us to share with other families so you can spend more time with yours.

Awards & recognition

Superlooper is such a great concept to be kind to the environment by reducing waste plus save money, and the clothes they offer for rent are absolutely gorgeous! I bought some gift vouchers for my son's teacher who left on maternity leave. A fabulous gift for any parent-to-be and new parents 😉 Their customer's service is tops.

We love renting our little boy's clothes from SuperLooper! We're passionate about reducing our environmental impact, and now we know how quickly babies grow it makes complete sense to us to borrow rather than own. We love having the variety that SuperLooper allows, and the clothes are all in fantastic condition. The online library is easy to use and Jenny is so kind and helpful. We highly recommend becoming a 'looper'!

Superlooper is fantastic. Babies and children grow out of clothes so fast, continually buying new clothes is a false economy and damaging for the environment. Superlooper has absolutely gorgeous, high quality clothes and runs a fantastic service. Jenny has always been quick to respond to any queries and hand delivers our clothes every month using her electric bike. I would highly reccommend signing up and joining the circular economy for our children's future.

SuperLooperLife has been a fabulous way of clothing my one year old, who is growing so fast. There's a greater selection of clothes in her wardrobe but I haven't got the guilt of throwing away good clothes when she grows again as I know they'll be looped around to another family. The team are lovely and have helped me every step of the way.

We have been thrilled to rent baby clothes from Superlooper - it has been so easy to set up and satisfying to know that we are doing our part to help the planet, which is helping our baby's future after all. Each month I am able to rent a new wardrobe for my daughter delivered straight to my door. So useful in the first few years of life when they outgrow their clothes so quickly! The clothes library is stocked full of gorgeous items, many of which from excellent eco brands too. There is also a lovely community at the heart of it all 🙂

Superlooper is an amazing idea. Fantastic especially if it's your first baby or you got rid of all previous baby clothes. Amazing customer service. So friendly and kind. There is a family and community feel around superlooper you won't find on the high Street.

Super looper are such a fantastic way to clothe your kids. They stock a great range of clothes from some of our favourite brands and allow you to choose the items you’d like or they can send you a surprise bundle. I did a mix for my new born, selecting a few pieces that caught my eye and then letting super looper work their magic and choose the rest! It’s great to be able to just send items back rather than stressing about selling or donating them. It’s super eco friendly, wallet friendly and keeps my house clutter free! What’s not to love? Check out my instagram @misslmacs to see some of our rented outfits 🙂

"Give the gift of endless adorable outfits with our baby clothing rental service - the perfect solution for busy parents!"

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