Hi, I’m Jenny Barrett, founder of SuperLooper CIC which I run with the loving help of Kate Mager and Ashwin Susarla. SuperLooper is a not-for-profit because we’re solely driven by our obsession to try and change the way we all (over)consume.
I love fashion and loved dressing my kids in all the cute clothes out there. But I hate that I spent all that money on things that only got worn for such a short time and then, more often than not, got stored away and forgotten. Such a waste of precious resources. Let’s appreciate and share what we have and break this crazy habit of owning things just for the sake of it.
I studied fashion and marketing in the 1980’s and upcycled scruffy old American workwear shirts for my final degree because I didn’t want these beautiful fabrics to go to waste. I ran my SuperNatural children’s clothing company for years using organic fabrics and cotton alternatives like bamboo and modal made from beech trees, because I knew that land and water guzzling cotton was an unsustainable fabric. After hearing that there are 183 MILLION items of outgrown baby clothes stored and forgotten in UK cupboards alone, I set out to free some of them up and get them back into circulation – and SuperLooper was born.
We can’t do this without you, so please sign up and donate to or rent from SuperLooper. Tell all your friends, and together we’ll make a difference and protect the planet for the future of our kids.