Hi, I’m Jenny Barrett, the founder of SuperLooper.
I love clothes and loved dressing my kids in all the cute baby stuff – but I also hate the idea of feeding landfills and incinerators just to satisfy my shopping habit.
After running a baby and children’s clothing company for several years, I got to thinking that, organic or not, I was just adding to the problem of over-consumption.
I heard about the circular economy, an alternative to the usual pattern of making, buying, using and then disposing of products. The new, more sustainable thinking means that systems are put in place to keep things in circulation for longer. This means less new production, with all its carbon emissions, will be necessary.
Meanwhile, like many mums I’d treasured and hoarded my own babies clothes – I was emotionally attached to them and didn’t have the time, inclination or opportunities to clear them out.
I knew how daft this was getting when I found I had a cupboard full of out-grown clothes and, having had my third child at the age of 44, I wasn’t about to have more babies to pass them on to! It didn’t take much imagination to realise that this was the same for countless families … and then I found out that there are 183 million items of redundant outgrown baby clothes stored away in UK cupboards alone! Crazy!
So, with the help of an army of fashion industry, marketing and tech angels and lots of wonderful Brighton families we tried and tested various ways of building a lending library service for pre-loved clothes. SuperLooper CIC was launched in 2020 focussed very much on people and planet before profit. Thanks to the generosity of mums, dads, grandparents and genuine sustainable brands doing a conscious clear-out and donating to us, we now have a growing library of over 2000 beautiful baby clothing items ready to be rented by YOU!
Our core team now consists of Ashwin Susarla, Kate Mager and Bella Kennard and we are all here to help connect you with other like-minded parents and make renting baby clothes an enjoyable, easy and affordable no-brainer for all.
Come and join as we help make a brighter future for our babies 🙂